ms warrington

Thursday 26th of january 2011

Today umor sent me a text after college was asking for the name of the song i was playing to him at lunch time, i replied back with a media message by my phone by attaching the song onto it which failed to send as the media message exceeds its limits so i sent the youtube link of the song to him by text instead. I allways hear new song tracks comming into this world by listening on an online radio station called bbc 1xtra which has all the latest hiphop,rap etc tracks being released. This media experience shows how much strength consumers have these days then they use to.

Mrs warringtons homework about the BBC being biased

1)         The BBC is supposed to be impartial. Has it ever been accused of being biased (the opposite of impartial)? When and why? (Use the internet to research; check your sources carefully - is the website you are using BIASED itself?

5th of March 2007: Robin Aitken, a former BBC reporter for 25 years, has launched his new book Can you trust the BBC? to much acclaim. But Aitken's approach is old-fashioned. His view that the BBC's news and current affairs output over the past few decades and now is biased relied on the use of a defunct political concept: 'left-wing.

Speaking alongside Peter Horrocks, head of TV News at the BBC, and Jean Seaton, professor of media history at the University of Westminster, Aitken argued that the BBC may be free from commercial bias, but not from political or cultural bias. Aitken says he spotted plenty of examples of the BBC's institutional bias while working for the corporation. Having been a reporter in the 1980s, he claims that the BBC didn't like Margaret Thatcher's government. Today, the BBC doesn't cover 'unfashionable subjects', he says. More recently, the BBC called Blair a liar over claims about weapons of mass destruction (WMD), and treated Alaistair Campbell as if he were mad. For Aitken, the BBC had an editorial construct that it held to regarding the WMD story. The question they missed, he said, was: what is it we are fighting for in Iraq and, is it worth fighting for?

During my research of the BBC, I had found many scenarios where the BBC where biased however, I chose to look into the above scenario as I found this convincing. It seems that the BBC can be biased at points but are trying to be impartial as they were accused of breaking its own guidelines by screening an episode of The Vicar of Dibley which promoted the Make Poverty History campaign. There was a report made which was quoted by former political editor Andrew Marr, who said the BBC has an "innate liberal bias". There are websites that talk about the BBC being biased. However, many of these websites are biased themselves.

2. Why do you think it is important for the BBC to be impartial? (Think about the way it is funded.)

I think it is very important for the BBC to be impartial as everyone has their own say and every individual deserves to be heard. Everyone is entitled to their own opinion and if the BBC are biased, it is not fair as they are funded by the public through TV license so they should get a say. The BBC shouldn’t be biased, they should be fair. Instead of being biased they could always talk about different opinions without taking sides and deciding what is right and wrong.

3. Do you think it is POSSIBLE for a media institution to be impartial? Why/ why not?

It is possible for media institutions to be impartial as they can always include everybody’s opinions rather than their own. They do not have to state only one particular opinion and argue for or against it. Media institutions can have a website where anyone can state their opinions.

4. What are the advantages and disadvantages of trying to be impartial, for a media institution?

An advantage of a media institution trying to be impartial is that they can look at all different views and opinions from different audiences.
A disadvantage about being impartial maybe that there will be more debates about what people think is right and wrong.









To be able to identify the ways a radio institution uses specific stations and shows to target its difference audiences

The instituton is BBC radio 1 and i have chosen the show Westwood. Westwood is broadcasted every saturdays at 9pm GMT. Tim Westwood himself is the presenter of his show i have  researched on Tim and this is the information i have gained,
Westwood is the most recognized urban DJ of the decade. He is regarded as the most influential figure in hip hop in Europe and as a pioneer of the UK scene.

What others say about Westwood:

Snoop Dogg:
"You can't come to the kingdom and not see the prince"
Pharrell Williams:
"You don't know, it all about Westwood"
Eminem:
"I'm a big fan of Tim, The guy is a one-off. No one does what he does"
Wycleff:
"Everybody wants someone when they blow up, man. But he takes an artist before anybody knows who they are and blows them up. He had my back even before The Fugees, you know what I'm saying? . Shade is just shade, Tim is hip hop through and through"
Pete Rock:
"Tim's like a hip hop brother to me, man. He's always treated me with respect and I pay him with high regard"
50 Cent:
"Westwood is like my Funkmaster Flex overseas. He's one of the leading DJ's".

The website of Westwood was very appealing and there were images of DJ's which indicates that this is a music show such as RnB, hiphop and freestyle raps. This targets to teen's who are interested in these type of music nowadays. The websites layout was simple with a purple background and a picture of Tim Westwood. On the right hand side of the website there were links to previous westwood broadcasts featuring artist's such as Eminem, 50 cent,  Snoop dog and etc.

There are also free download links which makes teen's want to spend more time on the website. This website is all about music and nothing else and that is why teen's mostly spend the time on Westwoods broadcast.

The good thing about the Westwood broadcast is that if you have missed the show then you can catch up on it on their wesbite. To go to their page, simply go to bbc radio 1 website and go to the westwood show on one extra. To find out more info go to the bbc radio 1 website.

Link to westwood page: http://www.bbc.co.uk/radio1/westwood/profile/
here is the link to a previous show that was broadcasted featuring the best of all Eminem: http://www.bbc.co.uk/programmes/p0089tbn


                                                                      BBC AND RADIO

                                                         1.    Who invented radio and when?
Guglielmo Marcon in the early 1900.

2.      When was the BBC formed?
The BBC was formed on 18 October 1922 and was known as the British Broadcasting Company Ltd. The original company was founded in 1922 by a group of six telecommunications companies—Marconi, Radio Communication Company, Metropolitan-Vickers, General Electric, Western Electric, and British Thomson-Houston to broadcast experimental radio services

3.      What was the vision of the first general manager for the BBC's purpose - and what was his name?
The first general manager was john Reith his vision was to inform, educate and entertain the nation.

4.      What does it mean that the BBC is 'independent' or 'impartial' and why is this important?
This means that the BBC must not me biased and must tell the facts they way it is an not twist or bend the truth this is important as at that shows the reliability of the news and things is broadcasts.

5.      In what decade was TV invented?
1920’s

6.      How did the BBC change during World War II?
It changed by broadcasting different programs like Woman's Hour and Book at Bedtime for the people to view as the war was going on. Also the famous Winston Churchill speech was broadcasted.

7.      What new radio stations started up on the BBC in the 1960s?
Radio 1 (BBC radio pop)

8.      Why did the BBC quarrel with the government in the 1980s?
Over editorial independence meaning that the BBC can publish anything they want without the interference of the government.

9.      What major technological development saw the BBC change the way they broadcast radio in the 1990s?
BBC enters the digital age in this decade, developing a range of digital broadcasting and internet services. As it makes this transition, traditional genres are continually refreshed.

10.  How have the ways the BBC reaches it audiences developed since 2000? Give as many facts as you can.
It reaches it audience in many ways for e.g. TV, mobile, radio and internet.

11.  How the arrival of digital broadcasting affect BBC radio (name some of the new stations that were created)?

Many more radio stations could be made and broadcasted to the viewers in many different ways.
BBC radio 3, BBC radio 4, BBC radio 5, BBC radio 6, BBC radio 7.